JER-SHE

Every choice of outfit carries a personal narrative. Every piece of clothing is a blank page to write and draw who you really are. To provide women with a platform to shine and disrupt, PUMA reveals a predominantly white collection – JER-SHE – that spans across several realms: football, basketball, motorsport, and fashion. Each piece of the JER-SHE collection is a blank canvas women can use to define and express their true selves, with style and conviction.