Born in 1980, the Fast Rider launched when running started to move from the track to the street. One of our most comfortable yet simple sneakers, it featured super-light, padded nylon, synthetic leather reinforcements, and the shock-absorbing PUMA “Federbein” outsole. These days, emoticons are creating a new universal language that can allow children to learn about themselves and express their emotions. And the Future Rider SW Sneakers have arrived to bring fun, positive, and expressive vibes to younger kids’ shoes. Whether they’re for weekend wear or to wear to preschool, pops of bright primary colours accentuate the design, while cheeky emoticons give a wink to this modern style.