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Based in Milan and Shanghai, PRONOUNCE is more than a designer brand incorporating influence from both East and West. The debut of PUMA x PRONOUNCE takes inspiration from Puma Punku, the mysterious archaeological site in western Bolivia. Product designs take cues from the unique rock structures, with an earthy color palette, playful rope graphics, and geometric prints. PRONOUNCE is also the first Chinese designer who as a guest designer to hold a fashion show in Pitti Uomo in Florence, their magic mixture of old and new is the DNA of the brand.

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